Unified by the Sea
A Gender-Neutral Shell Collection The spring/summer collection,features gender-neutral graphics, departing from Salty Crew's usual practice of separating designs by gender. The goal was to create a unifying graphic that ties the collection together, allowing for versatility and cohesion across various pieces.Designer Role
Skills
Illustration and Print Work
Symbols of the sea, Organic, & Costal Influences
Visual Landscape
IDEATION
Drawing inspiration from the symbols of the sea, I set out to design a graphic that bridges the gap between salty crew fishermen and coastal enthusiasts. I aimed to create something fresh and engaging that resonates with a new, broader audience.
explored the color story and pattern applications to craft a cohesive collection tailored for Salty Crew customers. The designs encourage full-set purchases and seamless mix-and-match options, empowering customers to build complete looks that reflect their adventurous lifestyle and personal style.PATTERN EXPLORATION
Swim Wear Collection
The swimwear collection offers a versatile range of styles, featuring reversible prints designed for mix-and-match creativity. This approach ensures flexibility and personalization, allowing wearers to effortlessly curate looks that suit their unique style while maximizing the use of each piece.
Developed a pattern for the lifestyle side of the brand that draws inspiration from shell motifs, seamlessly bridging the connection to our swimwear line. This design not only evokes a sense of coastal elegance but also reinforces the brand's cohesive narrative, linking lifestyle and aquatic adventure through timeless, organic forms.Lifestyle Collection
